Continuity
A supplier is easy to find, a stable one is not
Re-qualifying a supplier costs a season: sampling, audits, packaging changes. Selling a range that cannot be replenished costs the retail listing.
Customer Types
Established brand
Marketability
Material claims the paperwork cannot support
A single complaint on a skin-contact product can pull a listing; the importer carries the fine while the brand carries the reviews.
Repeatability
The sample was approved, but the bulk order changed
Launch delays, rework, customer complaints and damaged retail relationships. The larger the order, the faster the loss scales.