Feasibility
A first order that buys too much inventory
Cash locked in slow sizes, and a warehouse full of the colours that did not sell.
Customer problems
Customer problems
Each entry states the situation in the customer own words, what it costs, and what counts as solved.
Feasibility
Developability
Developability
A design that cannot reach production
Marketing is already paid for. Moving the launch costs the season; cancelling it costs the design investment.
Repeatability
Repeatability
Plating colour that will not repeat
Discounting the older stock, re-shooting the listing, and a customer who now checks the next batch before ordering.
Repeatability
The sample was approved, but the bulk order changed
Launch delays, rework, customer complaints and damaged retail relationships. The larger the order, the faster the loss scales.
Marketability
Marketability
Material claims the paperwork cannot support
A single complaint on a skin-contact product can pull a listing; the importer carries the fine while the brand carries the reviews.
Continuity
Continuity
A supplier is easy to find, a stable one is not
Re-qualifying a supplier costs a season: sampling, audits, packaging changes. Selling a range that cannot be replenished costs the retail listing.