Customer Problem

A design that cannot reach production

The situation in the customer own words, what it costs them, and what counts as solved.

The situation

The design is finished and the launch date is set, but the first factory said the weight cannot be reached and the second one stopped answering.

What it costs them

Marketing is already paid for. Moving the launch costs the season; cancelling it costs the design investment.

What solved looks like

A manufacturability decision before the launch date is committed, with the changes and the tooling cost stated up front.

How we solve it

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