Customer Types

DTC and E-commerce Brands

Online-first brands that need small repeatable batches, samples that photograph well and packaging that ships direct to the consumer.

Repeatability

Plating colour that will not repeat

Discounting the older stock, re-shooting the listing, and a customer who now checks the next batch before ordering.
Developability

A design that cannot reach production

Marketing is already paid for. Moving the launch costs the season; cancelling it costs the design investment.
Feasibility

A first order that buys too much inventory

Cash locked in slow sizes, and a warehouse full of the colours that did not sell.